we COLOUR for you | NEW DIRECT COLOURS

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we COLOUR for you | NEW DIRECT COLOURS

We have redesigned our popular Mad Touch colours to DIRECT COLOURS.

Direct colours are oxidant free and offer:

  • Extremely intensive colours.
  • Long durability.
  • Luminous shine.
  • No damage – gentler than demi-colour.
  • Without oxidation, without ammonia.
  • No odour.


SHADES
CLEAR MIX - it is a base without pigments for creating pastel shades or for independent usage for GLOSS service.
COOL SHADES (SILVER and GREY) - 2 cool shades for neutralising warm effects in the hair and for COOL service.
VIVIDS (ORANGE, RED, PINK, PURPLE, BLUE and TURQUOISE) - 6 pure shades for VIVID results.

DIRECTS


SERVICES

VIVID

  • For intensive and creative results with endless possibilities.
  • For those who want vibrant and stand-out results.

COLOUR-KICK

  • Use "COLOUR KICK" technique to enhance tone value of previously coloured hair.
  • Lock the pigments into the hair and give longer durability to each shade.

PASTEL

  • Create pastel tones with any intensive shade and mix it with CLEAR MIX.

GLOSS

  • Use CLEAR MIX on any type of hair colour, to close the hair cuticle and give extreme gloss.

COOL

  • Create cool tones with SILVER or GRAY shade.
  • Use them after highlighting, balayage technique or to create root shadow.

DIRECT SERVICES

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