The new Demi-permanent colour look!

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The new Demi-permanent colour look!

Get to know our newly dressed Demi-permanent hair colour!

Provides gentle touch of colour without any commitment. It lasts up to 24 washes and provides brilliant colours with incredible shine.

• Topcoat for the hair.
• Increases the hair softness.
• Adds tone and shine. Keeps the hair looking healthy.
• Refreshes & enhances natural and coloured hair.
• Toner gives strength to the hair and reduces the appearance of split ends.

Here are a couple of our Demi-permanent colour's amazing benefits:

• Neutralising warm or brassy tones, especially after bleaching.
• Deposition of pigments without lifting the natural hair level.
• Giving vibrancy to dull and coloured hair.
• Adding warmth to the porous and overbleached hair.

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Three primary systems that form demi-permanent colours:
  • I3DP

Implementation of 3D pigments. I3DP technology creates luminous shine and gives the hair fullness. It revives even the dullest hair.

  • MEA

Monoethanolamine is an alternative to ammonia. MEA is a much less volatile molecule than ammonia. MEAs are in a liquid form. No odour and less chance of skin irritations.


Wax secreted by honey bees. Beeswax and plant waxes help to keep an emulsion from separating into its oil and liquid components, especially in cosmetics and personal care products that require a creamy consistency. It gives structure to the hair and helps with a smooth application.

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