GEN Z is a generation of people born in the late 1990s and early 2000s. This is a generation of double-tappers, bed-scrollers and youngsters who have never seen the world without the internet. They prefer online platforms to face-to-face interactions and speak digital language fluently. Their home is wherever the wifi on their phones connects automatically. Gen Z representatives are also more environmentally friendly and value a healthy lifestyle. They also show strong entrepreneurial skills and can easily multitask.