The new Demi-permanent colour look!

Get to know our newly dressed Demi-permanent hair colour!

Permanent Colour: Highlift Series

Get to know the third and the final colouring series that makes up our new Permanent Colour palette.

Permanent Colour: Vibrant Series

Get ready to learn all about the second colouring series that forms our new Permanent Colour palette.

Permanent Colour: Essential Range

Today we will present you the first of the colouring series that form our new Permanent Colour palette.

Enter the world of colour!

Meet the brand new Subrina Professional colours that will impress you with their superior composition and stunning results!

New 2022 Freeborn Collection

World, meet our new collection F R E E B O R N! It's theme revolves around exploring human rights to live life freely.

NEW: MEN Shower Gel & Shampoo

Unique 2-in-1 shower gel and shampoo, designed especially for men, will clean and refresh your hair while nourishing and soothing your skin.

New Kids Shower Gel & Shampoo

Meet Baloo, our superhero bear who will help avoid all bath time traumas.

Inspiration for DIRECT colours

Are you already familiar with our DIRECT colours? You can use them to achieve lively and vivacious shades or create calm pastels. The colours are without oxidation and ammonia and ensure long durability and luminous shine.

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Subrina

The new Demi-permanent colour look!